After thorough market research Amalattea has studied several products aimed at adult consumers who wish to follow a diet rich in taste but at the same time supports a healthy lifestyle. Amalattea’s products therefore do not only benefit people intolerant to cow’s milk but everybody. Giving this product with so many qualities a mere healthy rating does not do it any justice. Over the years the reasons to use this products have increase, and thanks to its intense informative campaigns, Amalattea has been able to promote the hedonistic aspect of the product aiming at consumers who use goat’s milk for its delicate and excellent taste, because it is ideal for their diet and comes with all of Amaletta’s qualities: Safe milk.